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The Nomination Process

Red Carpet Interview

Eligibility Check

  • Businesses with 4.4+ star ratings on Google and other review platforms (TripAdvisor, Yelp) are considered.

  • Must have operated for at least 2 years.

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Voting

Nominations

  • ICU-Curated Nominations: Based on our research of top-rated businesses.

  • Self-Nominations: Businesses can nominate themselves to be evaluated.

Questionnaire Submission

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Nominated businesses complete a detailed questionnaire, providing information about:

  • Business mission and values.

  • Unique offerings and achievements.

  • Sustainability and community initiatives.

Men at work

  • A panel of ICU experts reviews the questionnaire and online presence.

  • Supporting evidence (customer reviews, photos, etc.) is analyzed for authenticity and impact.

Evaluation by Experts

Based on a scoring system, businesses are categorized into:

  • Silver Star: High-performing businesses.

  • Golden Star: Exceptional businesses with notable impact.

  • Platinum Star: Industry leaders excelling across all criteria.

Award Tier Assignment

Collection of Trophies
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